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  /    /  ISSA Education  /  Global Fitness Business & Marketing

Global Fitness Business & Marketing

This comprehensive online17-module course provides an in-depth exploration of business and marketing strategies tailored to the fitness industry. Participants will leave with a refined business and marketing plan, ready to secure licensing, attract sponsors, collaborators, and drive B2C growth.

You’ll Learn:

  • Industry insight & Branding
  • Understanding marketing mix and customer journey
  • How to define your purpose and why
  • Understanding legal and regulatory considerations
  • Business operations and growth.
  • Strategic branding and marketing
  • How to design effective content marketing
  • Lead generation strategies
  • How to analyse and track performance
  • Ongoing learning and refinement
  • How to craft your business and marketing plan
  • How to construct your own continuous learning plan


A must for fitness professionals aspiring to launch their own businesses or enhance their existing venture in fitness industry.  Study online and learn from the expert in fitness business and marketing.


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